Taking Ecommerce International:
Best Practices for Creating a Superior Customer Experience

Stop losing revenue because your U.S. ecommerce practices prevent you from capitalizing on global demand. Start serving international customers by creating a shopping experience that makes them feel comfortable and confident. Our Best Practices guide explains how to roll out the welcome mat.

Use this guide to learn what international shoppers want throughout the purchase process, and how to localize your customer experience to deliver the same level of service that U.S. shoppers expect from your brand.

Best practices covered here span all phases of the customer experience, including:

• Customer Interface
• Customer Care
• The Transaction Process
• Shipping and Logistics

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What is your role in the global ecommerce purchase decision? Final Say Recommend Suggest Vendor/Product Research alternatives Consulted for input Not involved in decision

Where are you in the global ecommerce purchasing process? Defining requirements Gathering information Evaluating short list of alternatives Final decision

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