FiftyOne: Enabling International Customers to Buy from U.S. E-Tailers

E-Commerce Services that Extends Your Reach into Canada and Europe

FiftyOne is happy to offer the Spring 2009 report from Patricia Seybold Goup Senior VP and Senior Consultant Mitchell Kramer featuring his analysis of the FiftyOne Global Ecommerce service. Please note that multiple major product releases have come out since this report was published, so not all information is up to date.

REPORT ABSTRACT
FiftyOne: Enabling International Customers to Buy from U.S. E-Tailers

by Mitchell Kramer

How would you like to be able to market, merchandise, sell, and deliver offer your products to potential customers in Europe and Canada? If you're a U.S.-based ecommerce merchant, then FiftyOne might be just what you need. It's a software and services offering that can make it easy for international customers to do business you and easy for you to do business with them. FiftyOne extends your existing ecommerce system with comprehensive support for checkout, fulfillment, and customer service. FiftyOne was introduced in 2007 by New York City-based, privately-held E4X. To date, 25 organizations, many of them very recognizable brands, have licensed and deployed it.

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What is your role in the global ecommerce purchase decision? Final Say Recommend Suggest Vendor/Product Research alternatives Consulted for input Not involved in decision

Where are you in the global ecommerce purchasing process? Defining requirements Gathering information Evaluating short list of alternatives Final decision

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